”Scandinavian Legends” was a new department when we introduced the revamped Scanorama in 2007. Up to then, we had focused on contemporary Scandinavian achievers, but why not profile those who had had an internationally importance earlier in history (i.e. the 20th century)? We were inspired by the great stories in Vanity Fair about the hotshots of yesterday, and we wanted to perform no less.
It was my job to identify the ones interesting enough to dedicate 6 pages, and find the writers. I would also identify a certain angle that felt new, or at least less known, to a wider audience. Most of all, we wanted to be surprised ourselves, and we hoped that the readers would be swept away as well.
I’m still amazed when I look at the pages – the layout, the vintage pictures, the innovative timelines.